A jury consultant helps trial lawyers understand how jurors think, feel, and decide. That includes developing trial strategy, running focus groups, preparing witnesses, and advising on jury selection—all with the goal of connecting with jurors and winning cases.
Frequently Asked Questions
Here to help excellent trial lawyers become unstoppable in the courtroom.
General FAQs
How do I know if I need a jury consultant?
If your case is going to trial and you want to strengthen your presentation, test your themes, or better understand your jury, it’s worth having a conversation. Most clients come to us with strong cases—we help make them even more persuasive.
Trial Strategy
When should I bring in a trial strategy consultant?
As early as possible. The strongest strategies are built from the start—before discovery, before motions, and well before trial.
Is this the same as hiring a jury consultant?
Jury consulting is part of what we do, but trial strategy consulting is broader. It includes case framing, narrative development, presentation style, and persuasion strategy across the life of a case.
I’m already a strong communicator. Why do I need consulting?
Even great communicators can benefit from an outside perspective, especially when preparing to speak to people from different backgrounds or unfamiliar communities. Most of our clients are already great at what they do, but our collaboration helps them refine their skills and prepare comprehensively for every trial.
Focus Groups & Mock Trials
What’s the difference between a focus group and a mock trial?
A focus group tests parts of your case, like themes, witnesses, or issues. A mock trial is a full simulation of the entire case presentation, often with opening, evidence, and closing.
When should I consider doing a focus group or mock trial?
Anytime you’re preparing for trial and want real feedback. Earlier is better, but even late-stage projects can provide critical insights.
Is it worth it to host a focus group or mock trial for small or lower-value cases?
Absolutely. Even modest cases benefit from a clearer understanding of how jurors think. A short, inexpensive focus group can reveal blind spots and boost settlement leverage.
Witness Preparation
Do you script answers for witnesses?
Never. Our goal is clarity and credibility, not memorization. We help witnesses understand the purpose of their testimony and how to stay in control while being truthful.
What if my witness is nervous or emotional?
That’s common—and fixable. We provide compassionate, focused support to help them feel more confident and prepared without losing their authenticity.
Can you help expert witnesses simplify their testimony?
Yes. We work with experts to present complex ideas in a way jurors can follow, without “dumbing it down” or losing authority.
Jury Selection
What makes a good voir dire question?
One that invites jurors to speak openly, surfaces real opinions, and gives you useful information to make decisions—not just polite, socially expected responses.
Can you do research on potential jurors?
Yes. We can conduct public social media and background research to help fill in gaps and verify what jurors share during voir dire. We also offer broader trial venue and demographic research.
