Frequently Asked Questions

A jury consultant helps trial lawyers understand how jurors think, feel, and decide. That includes developing trial strategy, running focus groups, preparing witnesses, and advising on jury selection—all with the goal of connecting with jurors and winning cases.

If your case is going to trial and you want to strengthen your presentation, test your themes, or better understand your jury, it’s worth having a conversation. Most clients come to us with strong cases—we help make them even more persuasive.

As early as possible. The strongest strategies are built from the start—before discovery, before motions, and well before trial.

Jury consulting is part of what we do, but trial strategy consulting is broader. It includes case framing, narrative development, presentation style, and persuasion strategy across the life of a case.

Even great communicators can benefit from an outside perspective, especially when preparing to speak to people from different backgrounds or unfamiliar communities. Most of our clients are already great at what they do, but our collaboration helps them refine their skills and prepare comprehensively for every trial.

A focus group tests parts of your case, like themes, witnesses, or issues. A mock trial is a full simulation of the entire case presentation, often with opening, evidence, and closing.

Anytime you’re preparing for trial and want real feedback. Earlier is better, but even late-stage projects can provide critical insights.

Absolutely. Even modest cases benefit from a clearer understanding of how jurors think. A short, inexpensive focus group can reveal blind spots and boost settlement leverage.

Never. Our goal is clarity and credibility, not memorization. We help witnesses understand the purpose of their testimony and how to stay in control while being truthful.

That’s common—and fixable. We provide compassionate, focused support to help them feel more confident and prepared without losing their authenticity.

Yes. We work with experts to present complex ideas in a way jurors can follow, without “dumbing it down” or losing authority.

One that invites jurors to speak openly, surfaces real opinions, and gives you useful information to make decisions—not just polite, socially expected responses.

Yes. We can conduct public social media and background research to help fill in gaps and verify what jurors share during voir dire. We also offer broader trial venue and demographic research.